I’m Madeline Trotter — a junior copywriter who believes the best ideas start with a simple human truth. I love turning insights into stories that make people feel something, laugh, or see a brand in a new way.

I’m currently a senior at Indiana University Bloomington, studying Media Advertising. I spend most of my time concepting campaign ideas, writing headlines that actually sound like humans wrote them, and building brands that understand people.

I’m especially drawn to beauty, fashion, and lifestyle brands — the ones that combine aesthetics with emotion, and visual world-building with smart, memorable writing. My goal is to create work that’s bold, honest, and impossible to scroll past.

If you’re looking for a creative who brings energy, curiosity, and heart to every project, hi — that’s me.