I’m Madeline Trotter - a creative strategist and brand storyteller who believes the best ideas start with a simple human truth. I turn insights into stories that make people feel something, laugh, or see brands in a new way.

I’m currently a senior at Indiana University Bloomington, studying Media Advertising. I spend most of my time concepting campaign ideas, writing headlines that actually sound human, and building brands that understand people.

I’m especially drawn to beauty, fashion, and lifestyle brands — the ones that combine aesthetics with emotion, and visual world-building with smart, memorable writing. My goal is to create work that’s bold, honest, and impossible to scroll past.

If you’re looking for a creative who brings energy, curiosity, and heart to every project, hi — that’s me.

Key Skills & Expertise

  • Adobe Creative Suite • Figma • Canva • CapCut

  • SEMrush • Meta Ads Manager • Google Analytics

  • Brand Voice Development • Headlines & Taglines • Long-Form Copy • Social-First Copy • Storytelling • Scriptwriting

  • Campaign Ideation • Insight-Driven Concepts • Creative Problem-Solving • Visual/Verbal Concept Development

  • Brainstorming • Clear Communication • Feedback & Iteration • Team-Based Concepting