Hi, I’m Madeline Trotter — a Junior Copywriter passionate about crafting clear, compelling stories that connect brands with people.

I’m currently a senior at Indiana University Bloomington, majoring in Media Creative Advertising, where I focus on advertising campaigns and digital marketing projects. My goal is to grow my career in creative strategy and brand storytelling, with a special interest in beauty, fashion, and lifestyle.

Key Skills & Expertise

  • Concept development, headlines, taglines, and long-form copy that bring clarity and personality to brands. Skilled at adapting tone and style across ads, social, and digital platforms.

  • Experience building campaign concepts from research to execution. Skilled at turning insights into creative ideas and shaping cohesive messages across multiple channels.

  • Hands-on with Google Ads, Facebook Ads, Instagram Ads, LinkedIn Sales Navigator, Mailchimp, Shopify, and Squarespace. Skilled at managing campaigns that drive engagement and growth, with strong knowledge of Semrush and Google Analytics for SEO and reporting.

  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for design, with additional experience in CapCut for video editing and social content creation.

  • Strong communicator and collaborator, with experience working in team-based projects and cross-functional groups. Skilled at brainstorming, giving/receiving feedback, and building ideas together to deliver creative results.