Charity: Water

For this project, I created a purpose-driven concept inspired by charity: water’s mission to bring clean, safe drinking water to communities around the world. Using storytelling, visual design, and impact-focused messaging, I developed a creative direction that highlights the dignity, urgency, and hope behind access to clean water. This piece reflects how design can move people, spark awareness, and support meaningful change.

Source: Charity Water Sharable Favorites

Student Water Circle Landing Page

Landing page concept for the $1/month Student Water Circle program, designed with a hopeful hero image, simple messaging, and a clear call-to-action across desktop and mobile.

paID SOCIAL ads

Interest-based ad targeting college students, designed to raise awareness of the Student Water Circle and drive traffic to the landing page.

Retargeting ad for students who viewed the landing page but did not complete signup, encouraging them to join for $1/month.

Here’s a quick overview of my charity: water project, where I created a full campaign concept designed to engage the next generation of supporters through landing page design, social strategy, and paid ads.