IHG One Rewards: Digital Campaign & Email Experience
For this project, I reimagined IHG One Rewards through a refreshed digital campaign and member-focused email experience. My goal was to highlight the luxury, ease, and personalization that define the IHG brand—while inspiring travelers to explore more, stay more, and earn more.
Through elevated visuals, warm travel imagery, and clear value-driven messaging, this concept showcases how IHG can engage guests across social media and email by emphasizing unforgettable stays, exclusive perks, and the rewards that come with loyalty.
Email Newsletter
Rewards Announcement
This email mockup introduces the core benefits of IHG One Rewards through clean design, clear value statements, and aspirational imagery.
The layout is structured to make each perk easy to understand while visually connecting the program to luxury travel experiences. The email closes with a direct CTA encouraging users to download the app and start earning.
Paid Social Ads
For this IHG One Rewards campaign, I developed a series of paid social ads designed to inspire travel and highlight the elevated experiences that come with membership. Each visual captures a different moment of relaxation, luxury, and escape — from beachfront mornings to private poolside retreats — reflecting IHG’s global destinations and premium hospitality.
By pairing minimalist typography, destination-driven imagery, and clear, reward-focused messaging, these ads were crafted to increase engagement, drive click-through rates, and emotionally connect viewers to the idea of effortless, unforgettable travel.
The goal: make every scroll stop and every traveler imagine their next stay.
Team Acknowledgment
The strategic foundation for this project — including audience insights, brand analysis, and IMC planning — was developed in collaboration with Liz Petrus, Lauren Stadnyk, and Abby Vann-Cohn as part of our group assignment for IHG One Rewards.
All creative assets shown on this page — including the paid social ads and email newsletter — were concepted and produced independently by me to expand my digital marketing portfolio and visually execute the strategy beyond the classroom project.