Estee Lauder Creative Mockup Series
This project began with a simple question: how do you capture the feeling of winter glow?
For this Estée Lauder mockup series, I explored the textures, tones, and rituals that define cold-weather beauty. From frosted product shots to creamy texture layouts, each visual was designed to feel luxurious, soft, and restorative — the way great skincare feels on winter skin.
The result is a seasonal concept campaign that reimagines Estée Lauder’s hero products through modern, social-first storytelling.
Estee Lauder Winter Email Campaign
A seasonal newsletter concept designed and built using Canva and Mailchimp.
For this project, I created a winter-themed Estée Lauder newsletter highlighting the brand’s top skincare essentials. The layout focuses on clean product styling, warm lighting, and an elevated luxury feel—designed to engage subscribers and drive seasonal purchases.
This email blends visual storytelling with strong marketing strategy, showcasing how design and messaging work together inside a real-world email platform.
Estée Lauder Seasonal AD Campaign Mockups
This project began with the idea of capturing what winter glow truly looks like.
Each mockup highlights a different aspect of the brand—hydration, glow, texture, and luxury—using frosted visuals, creamy product swatches, and soft editorial lighting. The designs were created to increase engagement and position Estée Lauder’s hero products as must-haves for winter skincare routines.
