NOZ
For NOZ, I developed a refreshed digital presence focused on increasing conversions and creating a more cohesive brand experience across web and social. My work included building a full Shopify website, designing a landing page optimized for purchases, testing conversion-driving elements through A/B testing, and creating a unified Instagram visual layout.
Social Creative Direction
Bringing NOZ to life on social meant building an Instagram world that instantly feels like sunshine, ocean spray, and neon energy. I designed a cohesive visual system where every post, from lifestyle shots to product close-ups, carries a piece of NOZ’s personality. The warm oranges, pastel yellows, seafoam greens, and cool blues shown beside the mockup guided every creative decision I made.
Each color became a storytelling tool: the ocean blues for calm and clarity, the yellows and peaches for warmth and glow, and the bold neons for that signature NOZ punch. By weaving these colors intentionally through product visuals, backgrounds, and textures, the grid reads like a seamless, scroll-stopping narrative.
This section showcases how I balance creative direction with strategic consistency by crafting social visuals that feel playful, cohesive, and unmistakably NOZ while creating an experience that keeps the audience moving from tile to tile.
Social Ad Campaign
For NOZ’s paid social campaign, I created a series of sponsored ads designed to stop the scroll and highlight the brand’s playful, vibrant personality. Each visual taps into a different lifestyle moment — travel, daily skincare, and ocean imagery — to show how NOZ fits seamlessly into everyday routines.
By pairing bold visuals with clean product-focused messaging, these ads were crafted to increase engagement, drive clicks, and introduce the brand to new audiences. The mix of lifestyle photography, texture-driven product swatches, and bold neon packaging reflects NOZ’s identity while ensuring the ads feel fresh, modern, and performance-driven.
I designed a NOZ-themed Shopify landing page and product page that highlight the brand’s playful, beachy identity while keeping the user experience clean and conversion-focused. The layout uses bold imagery, soft colors, and intuitive CTAs to guide shoppers from discovery to purchase with ease.
Web Design Landing Page & Product Page
Landing page design featuring bold hero imagery, brand messaging, and a clean layout built to guide users from discovery to product exploration.
Product page showcasing shade options, intuitive CTAs, and a streamlined layout designed for easy comparison and fast purchasing.
Email Newsletter Design
For NOZ’s email marketing, I designed a refreshed newsletter that highlights product benefits using clean layouts, beach-inspired colors, and bold visual hierarchy. This email combines vibrant product imagery with simple, skimmable messaging to drive clicks and keep the brand’s playful energy front and center. The design is optimized for readability, mobile performance, and a smooth path to shop.
Here’s a complete walkthrough of my NOZ project, summarizing the strategy, design process, and final deliverables.