Thermacell needed to stand out as more than just a mosquito repellent — it had to become part of the moments people value most outdoors. This campaign positioned the brand as the invisible shield that protects life’s best memories, using the tagline “Mosquito Protection That Lasts As Long As The Stories Do.” The print ad captures the warmth of a campfire scene, reminding audiences that Thermacell allows them to stay present without interruption.