Olipop is more than just a soda alternative — it’s about feeling good without the sugar crash. Our campaign, “Crashing or Cruising?”, highlights the choice consumers face when reaching for a drink. With bold typography and retro-inspired visuals, the ads position Olipop as the smarter option that keeps you light, refreshed, and ready to keep moving.

CW: Madeline Trotter

Art Director: Mallory Stewart

Art Director: Erin McGrath

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